Joseph A. Perry, known professionally as Joey Cross, is an American TV writer, editor, and producer, mentor, teacher and public health professional...

Cross was born and grew up middle class in small town Lancaster, Pennsylvania. He is the son of Samuel Perry-Cross, an entrepreneur and retired State Farm Insurance agent. His mother, Valerie Perry-Cross, is a retired educator and high school level Superintendent of 32 years. He credits a personal relationship with God, strong ties to education and his father’s “no quit” attitude as a few of the greatest reasons for his success.

Cross began writing at the age of five and created his first short story with fictional characters by age seven. His natural ability to tell stories and produce school plays at such an early age transitioned him into the Gifted and Talented class in elementary school. He also developed his love for sports, fitness, and health through gymnastics with grade school teacher Ms. Wild.

Joey Cross' life and career has spanned several continents and multiple genres. Educated in the US, he got his professional start in New York City before traveling the world to produce independent projects, and finally settling back down on the East Coast.  After receiving his BA in Communications with a concentration in TV and Film, Cross joined NYC's Teatown Communications Group where he duplicated TV titles like HBO’s Def Poetry Jam, and The Barbara Walters Special for ABC, while quality assuring many other projects for various clients.

With over 10 years of experience in the TV industry, having produced, edited and filmed shorts, music videos, live shows, commercials, TV shows, independent documantaries, and digital media, he is never one to shy away from a new challenge.

As a producer , his work on the two part music series show “Romeo Santos: Inside the Formula” (music show – mun2/NBC Universo) and 8 episodes of “Xtreme: On The Verge” (reality series – mun2/NBC Universo) garnered national attention and were both ranked as the #1 shows on the Latino network channel Mun2, respectively.  His work as a Post-Producer and Project Manager of live and online media during the 2012 season of Amateur Night at the Apollo at the World Famous Apollo Theatre in Harlem, NYC was seen worldwide.  He played a key role in developing a transmedia platform and oversaw digital media and live recording broadcasted for the web and wireless mobile apps, as well as creating "Breakin' Convention," a marketing promotional project for the USA network.   Cross established and co-developed “ONE7 news & training” TV programming for the United States Navy for the U.S.S San Antonio ship’s SiteTV broadcast. The episodes effectively increased morale and level of knowledge through out the ship.

As an editor, he worked on music video projects for Aventura, Romeo Santos, and Xtreme; in addition, he has several credits in the national TV commercial and commercial spot realm.

He also helped cast the final contestants on MTV’s America’s Best Dance Crew Season 3 and MTV's StarMaker executive produced by Sean “Diddy” Combs and Mark Burnett.

He is also an internationally traveled content editor and creative producer.  Cross has shot footage in Brazil, Mexico, Belgium, and Paris, France for wedding and documentary style projects.

Joey is no stranger to worldwide service, and is a Navy veteran with experience in medicine and healthcare.  He is an advocate for health, wellness, and fitness, and also promotes lifestyle change to communities and youth.  As a medical readiness program manager, he oversaw healthcare delivery to 1100 Sailors and Marines, and was a certified fitness leader, creating physical enhancement programs and provided individual training.  He has worked with the military's Wounded Warrior Program as an assistant in the Naval Medical Center Portsmouth's Physical Medicine and Rehabilitation department.  Cross has his hand in several health initiatives within the Hampton Roads area, concerning the policy and health promotion for children and adolescents.

The military platform allowed him to employ his skills as a teacher, mentor and subject matter expert on career advice, higher education, strategy and leadership.

His combination of life experience and formal education play out in the services that he provides and his contributions to the lives of others.  Cross holds a MA in Strategic Communication and MS Certification in Marketing from Liberty University, and a MPH in management and policy from a joint health professional program at Eastern Virginia Medical School/Old Dominion University.

During his eclectic professional adventure, he served on a Navy deployed unit to Israel, Oman, Bahrain, and Spain, and discovered a truer passion for storytelling, culture, and world healing.  Joey is currently working on the launch of a Social Enterprise brand that fuses together, outside of the box thinking with lifestyle change, with new media at its core.  He hopes to help companies, individuals, and youth communities to become better and more efficient entities.

Every project is uniquely different and calls for the utilization of a collection of creative tools to complete the vision.  He works together with each client to ensure he tells the perfect story each and every time.

When working with Joey, understand that although he may control various cameras during production, he is NOT a camera man or video person, but a PRODUCER, who creatively controls every aspect of a project, from client interaction, creating proposals, to writing, editing and creating a compelling story.  Because every client has different ideas, he has no true set packages or prices for my work, but uses the BUDGET format to determine what is needed to produce a polished finished product.

Diana Baez
Photographer

The world is a dynamic, ever-changing environment, and strategy is a process to assess these changes to create a vision for the future.  A plan of action is crucial to your success.

Cross has studied strategy and planning processes in educational, business marketing, and organizational settings and is poised to direct students, business people, companies, and individuals to lead more effective lives and yield efficient results on their unique platforms.  From teaching strategies, to integrated communication marketing (IMC), to leadership & management strategy methods, he is available to assist you.  Let's have a conversation.

A veteran with years of experience in Navy medicine, health, wellness, and fitness – He possess the knowledge to help you live better – physically, mentally, emotionally, and spiritually.

Cross managed the medical readiness of Sailors and Marines, performed as a fitness trainer, played an integral role on the Health Promotions Committee conducting health assessments and appraisals, and worked in various clinics including Physical Medicine and Rehabilitation with "Wounded Warriors," and the Navy and Marine Corps Public Health and Occupational Medicine department with the hearing conservation program.  A graduate of Eastern Virginia Medical School, school of health professions, with a masters degree in Public Health, management and policy – Joey is available to execute a plan for your health and fitness needs.